I design experiences that rely on scientific research to create human-centred solutions.
Passionate about UX, I started from psychological studies and transitioned into the world of innovation. I like to define myself as a multidisciplinary designer because I love exploring diverse disciplines and developing solutions with a comprehensive, big-picture perspective.
I strongly believe in science, it's my cornerstone. While designing, I always try to have a data-driven approach, free of biases, looking for the perfect trade-off between data, creativity and emotions.
MY PHILOSOPHY
- There are no bad choices if you have considered all the available elements and chosen to the best of your ability -
I am a rationale person. Don't get me wrong, emotions are beautiful, but rationality allows me to costantly take decisions which I don't regret.
DID YOU KNOW?
